Every year after the Super Bowl, the ad industry does its thing. Trade publications rank the spots. Agencies congratulate each other. USA Today runs the Ad Meter. And most of those lists this year highlighted the usual stuff. Celebrity cameos, big production value, which AI company had the splashiest debut.
We were curious what regular people were actually saying. So we used social listening tools to pull a sample of the conversation around Super Bowl ads. Our query picked up about 203k posts, comments, and threads across Bluesky, Instagram, Reddit, X, YouTube, Facebook, Threads, and Telegram from the week before the game through two days after. Different queries would give you different numbers, but the patterns we saw were pretty consistent. And they looked pretty different from what the trades were reporting.
Every year after the Super Bowl, the ad industry does its thing. Trade publications rank the spots. Agencies congratulate each other. USA Today runs the Ad Meter. And most of those lists this year highlighted the usual stuff. Celebrity cameos, big production value, which AI company had the splashiest debut.
We were curious what regular people were actually saying. So we used social listening tools to pull a sample of the conversation around Super Bowl ads. Our query picked up about 203k posts, comments, and threads across Bluesky, Instagram, Reddit, X, YouTube, Facebook, Threads, and Telegram from the week before the game through two days after. Different queries would give you different numbers, but the patterns we saw were pretty consistent. And they looked pretty different from what the trades were reporting.
